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June 09, 2009

Drink it. It's to die for.

We don't often use this blog to share what we do at our respective agencies but, in this case, it's for a good cause. We recently launched L'Desh Fresh, a new global brand of naturally enhanced water to raise awareness for the importance of the work done by Water Partners International. Beyond the online stuff, we're also mounting live tasting events and a few other surprises.




Every dollar we raise will help save lives. If you're interested in receiving a tasting kit to mount an event in your city let me know via Twitter @americopywriter and I'll get you on the list. Thanks to Back Alley Films, T2, rw/2 studios, evolution audio and rw/2 for helping SHS make it happen.


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Nice idea
shame it was done by mojo australia 3 years ago. google blackwater springs mojo

I believe this is what you're referring to: http://theinspirationroom.com/daily/2006/water-aid-black-water-springs/
Someone else pointed us to another campaign here in the States that also utilizes chunky, grimy water to raise awareness of the issue. It's irksome, of course, but it happens. We arrived at the solution honestly so I'm not going to lose any sleep over it. And in the end, it's all for a good cause.

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