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I'm officially putting marketing people who say social media is a fad in the same category as the policy-makers who think global warming is a myth.
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Record a comment from your computer right now. Be pithy.
Everything I need to know about advertising I learned from Star Wars
It's not a fad. But it's also not something to forsake all other media for, which I think a lot of agencies and companies are doing. It's another tool we get to use to communicate a brand message. Hand in hand with the other tools we use, it can be pretty powerful. That is, once we figure the damn thing out.
Posted by:Aaron Cathey | August 17, 2009 at 06:26 PM
100 million users in 9 month for Facebook? 1 billion app downloads? The numbers are right, but it took more than 9 months, so from that angle it kills the comparison with other mediums. This video was most certainly done by an advertiser...
Posted by:xavierv | August 17, 2009 at 06:46 PM
Don't believe everything you read. Or see in a youtube video. Some fact checking is in order.
http://tinyurl.com/mr4kjv
Posted by:brad p | August 31, 2009 at 04:21 PM