Holy schnikes is this awesome. If you're a parent, you will not be able to hold it together. Fine, fine stuff from Google. And that closing line, "the web is what you make of it" is terrific.
Years away from the premiere, Peter Jackson already has me FIRED UP. Here there be dragons.
Jesus. This has taken product placement to an all-new low. Or is it a high? The soaps need money, they got screen time, they got dialogue -- that means cheeseball commercials right there inside the cheeseball storyline.
First of all, I need to start working better, harder, faster and stronger to start creating work of this caliber. I mean, cheap sex jokes are one thing, but actually working them into the copy in a meaningful way? Well done, sir. I will say, though, that I'm quite disappointed Mr. Wanket isn't wearing an overcoat in his headshot. That's OK, though. I'm sure he's not wearing any pants.
Also, did anybody else notice that Mr. Wanket's copywriter (aka his right-hand man) felt the need to capitalize "Real Estate Masturbation?" Is that a real term? What does is mean? Can houses arouse themselves to the point of blowing something out of their chimney and shaking uncontrollably?
If there is, I can't find any videos of it on the internet. Too bad, really. That shit sounds HOT.
I just came across this ad campaign today and am loving every minute of it. I love the fact that Piperlime is asking ladies to take a stand against sneakers, sweatpants and flip flops.
But what I love most is that, according to this, they understand the ramifications of taking such a stand. They know that some people simply aren't going to like it. And they've decided that's ok.
It appears that Piperlime (and Butler, Shine, Stern & Partners) understand that it's better for some to love you and some to hate you than for all to feel indifferent about you.
The proof is in the "likes" and the chatter:
Despite its critics, the campaign has generated plenty of interest on Facebook. According to Piperlime, its "likes" increased 934% between the weeks of Aug. 2 and Aug. 9, while there was a 479% increase to the number of comments on the page.
Way to go guys. Today, we salute your bravery (and marketing smarts, too.)
This extended branding video (aka, corporate video) for Johnny Walker titled, "The Man Who Walked Around the World," has been making the rounds here at SHS and we thought it was worth sharing with everyone. It recently won Best of Show at the One Show and, well, it's damn worthy of the award.
It's an amazing piece of work from all angles -- the writing, directing, timing, casting, delivery, location. It has it all and it grips your attention from the onset. If this doesn't get your creative mind spinning, then I hope you find something that can. Enjoy.
The Magnificent Bastards score. Seriously, this is a stunner. My very favorite thing in a very long time. Thanks to Hey Whipple for the find.
Shaming creatives with the thought, "Why didn't I think of this?" the Magnificent Bastards strike again. Great, great, great. Makes me happy just looking at it. Thanks to Dabitch for the find.
UPDATE: AAK! We are informed the Magnificent Bastards were NOT the ones responsible for said same. We are happy to correct the record. This beauty was thunked up by Definition 6 in Hotlanta. Great stuff, D6.
Luke Sullivan from Mediastash.tv on Vimeo. Via adland.
If you still don't own Hey, Whipple, Squeeze This, it's time to get yourself an early Christmas present.Record a comment from your computer right now. Be pithy.
Everything I need to know about advertising I learned from Star Wars