May 20, 2011

Shots have been fired

Somebody has finally said what we've all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.









February 07, 2011

AC #68 Now Available

Screen shot 2011-02-07 at 12.05.17 AM


AC #68: The Super Bowl 45 Edition

Bites and Bytes from John amd Tug's Super Bowl Party. What scored? What bored? Listen up to opinions from John and Tug plus a whole ton of AC friends. And remember kiddies, AC is NSFW. 

Looking for a second or 10th opinion? Check out what the Ad Hole Jason Fox has to say (note: he does not always agree with us).

Neither does Bill Green.

And check out all the good stuff from the AC community on Twitter at #acbowl

October 13, 2010

And this is a surprise to, who exactly?


I must admit, that taco sure does look pretty shitty. But the taste, oh straight to the bathroom!

January 13, 2010

W+K (whoops D6) makes a happiness machine to shame creatives everywhere.

Coke / Coca-Cola - The Happiness machine - (2010) 2:00 (USA)

Shaming creatives with the thought, "Why didn't I think of this?" the Magnificent Bastards strike again. Great, great, great. Makes me happy just looking at it. Thanks to Dabitch for the find.

UPDATE: AAK! We are informed the Magnificent Bastards were NOT the ones responsible for said same. We are happy to correct the record. This beauty was thunked up by Definition 6 in Hotlanta. Great stuff, D6. 

June 18, 2009

Schlitz embraces the more recent past.


My grandfather had a silver cup that hung on a hook in the kitchen of 2020 Moyle Street. Printed on clear glass at the bottom of the cup was the phrase, "When you're out of Schlitz, you're out of beer." I drank Dr. Pepper out of that cup every summer as a kid. Zipping home the other day, I heard a radio spot announcing that, "...the classic Schlitz formula, the one that made Schlitz the most popular beer in the country in the 60's is back." I thought it was an interesting enough play and hopped on the Schlitz site where I found that the campaign was paid off with loads of 60's ads and merchandise (sorry, no silver cups).

Then I saw this post on Adpulp. The retro trend has been hot forever it seems. For years, however, we played more with iconography that hailed from 50's and early 60's (yeah, 30's and 40's, too). Today, it seems that retro design is sprinting toward late 60's, 70's and even, gulp, the 80's. It all makes sense, of course. Since 2001 times have been more than a little unsure. Whether they really were or not it's soothing to our senses to look back at "simpler times." Well, that that and all the art directors are watching Mad Men.

Somewhere someone got asked the question, "How do we make Schlitz relevant again?" I think the decision to just let its old brand shine again is right play (although I am certain there were meetings where someone said, 'Why do we want to look old? We need to be contemporary!").

Could be I'm biased by my grandpa's old cup, but I'm buying Schlitz this weekend.

File under: marketing to men

June 09, 2009

Drink it. It's to die for.

We don't often use this blog to share what we do at our respective agencies but, in this case, it's for a good cause. We recently launched L'Desh Fresh, a new global brand of naturally enhanced water to raise awareness for the importance of the work done by Water Partners International. Beyond the online stuff, we're also mounting live tasting events and a few other surprises.




Every dollar we raise will help save lives. If you're interested in receiving a tasting kit to mount an event in your city let me know via Twitter @americopywriter and I'll get you on the list. Thanks to Back Alley Films, T2, rw/2 studios, evolution audio and rw/2 for helping SHS make it happen.

May 05, 2009

Happy SInko De Mayo


It's an oldie but a goodie from Sullivan Higdon & Sink. Try your hand at the "Beat the Sheep Pinata" game. Hint: Note the level of the sheep pinata before you are blindfolded. Then watch the sheep shadow. Or, hell,  just swing wildly. Enjoy the day, friends.

Note to Brazilian Art Director: Wish you were here!

March 20, 2009

Coke Zero demonstates deep understanding of basketball glory.

It would seem the magnificent bastards at W+K, sorry CP+B, do, in fact, understand the glory of college basketball. With apologies to our MU fans, Rock Chalk.

February 02, 2009

#AC 61 Now Available

AC 61 The Super Bowl 43 Listen In Edition

Tug and John sit down with their families to take in the spectacle of Super Bowl 43. Listen in to real time reactions, loads of baby cooing and sharp-tongued post-beer analysis.

Chapter 1: Preamble

Chapter 2: Faith & John (5:37)

Chapter 3: First Half Listen-in (6:50)

Chapter 4: First Half Analysis (14:12)

Chapter 5: Second Half Listen-in (18:22)

Chapter 6: Second Half Analysis (25:54)

Chapter 7: Post Script (31:19)

How did you thoughts match with ours? Find out now.

February 01, 2009

Two ways to be part of our Super Bowl podcast

Sb43_mark Although our opinion on the Super Bowl is really the final word (I mean, come on), we do truly welcome your thoughts on this year's Super Bowl spots. Tug and I will be recording the podcast during the game. You can play along two ways. If you Twitter you can get a message to us with an @americopywriter reply or direct message. Or you can use the handy/dandy Mobasoft audio comment system. This year, we're considering more than just simple liked it/didn't like it. We're going to also consider "is it Super Bowl worthy?" A spot may be good, but fail to shine brightly enough for advertising's biggest stage. Our motto is, go big or go home. Our guess? Coke or Bud will win the day. But, like they say, this is why we play the game. Both Tug and I have strived to remain spoiler-free refraining from viewing pre-released spots in order to give you our virgin opinions.  So, hunker down, get your snack on and enjoy advertising's biggest day. Cheers.

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