May 12, 2011

Your parental guilt trip of the day.

Oh, how many times have I given my own children "the finger." Thanks for the find Sir Ernie.

November 12, 2010

Follow Friday

We at American Copywriter are totes addicted to dedicated users of Twitter. And while we don't understand why in the world over 6 million people follow Ashton Kutcher, there are definitely a few pretty popular tweeters that we enjoy. So here they are:


@LeeClowsBeard - All hail the beard. No other facial ornamentation shall come before him.

@Steffan1 - Official account of advertising badass Steffan Postaer

@PRSarahEvans - Making big waves in the PR and social media worlds.

@ChrisBrogan - Creator of the #2 ranked AdAge blog. Need we say more?

@AdFreak - Tweets courtesy of AdWeek's AdFreak blog.

@AdRants - The name is pretty self explanatory.

@AdContrarian - So full of snark, and we mean that in the best way possible.

@Mashable - if you don't know, you better ask somebody.

@TheNextWeb - Tech news you need to know.

@EbertChicago - He's not just writing about movies anymore. Awesomesauce.


Know any other Twitterers worth following? Post 'em in the comments.

September 20, 2010

A real revolution in social media.


You've probably seen this. I hadn't. This is right up my comedic alley. Best touch? "France likes this." 

August 17, 2010

What happens when you stop trying to be all things to all people? You win.


I just came across this ad campaign today and am loving every minute of it. I love the fact that Piperlime is asking ladies to take a stand against sneakers, sweatpants and flip flops.

But what I love most is that, according to this, they understand the ramifications of taking such a stand. They know that some people simply aren't going to like it. And they've decided that's ok.

It appears that Piperlime (and Butler, Shine, Stern & Partners) understand that it's better for some to love you and some to hate you than for all to feel indifferent about you.

The proof is in the "likes" and the chatter:

Despite its critics, the campaign has generated plenty of interest on Facebook. According to Piperlime, its "likes" increased 934% between the weeks of Aug. 2 and Aug. 9, while there was a 479% increase to the number of comments on the page.

Way to go guys. Today, we salute your bravery (and marketing smarts, too.)

July 28, 2009

Follow me @tugonthis

I've been badmouthing it for months but too many people I respect have told me to shut up and start tweeting. So, today, I did. Hopefully, I won't disappoint you. (I'm sure I will.)

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