February 06, 2012

AC #70 is super. And it's here!

The They Forgot To Make It Super Edition

Tug and I (along with a pretty mouthy community at #acbowl12) dish about this year's ads. Some of it worked, some of it didn't, and nearly all of it fell well below the high water mark of year's past.

Give it a listen and let us know your thoughts!


December 07, 2011

Obviously, we are broken. But renovations are underway.

Hey gang: Sorry we've been away so long but rest assured, plans are being made to reboot, retool, rejigger and re-energize American Copywriter in 2012. We are working to make it easier for us to post and podcast and even easier still for you to be a part of the conversation and community.

Have a safe and restful holiday season and look for us next year. You don't know how much JJ and I appreciate your support and we want to thank you so, so, so much for it now!

We'll be back, when deadlines allow.

Tug and JJ

August 10, 2011

Sharpie + creative + styrofoam = awesome.

Oh, Sharpie, you are so delicious.

July 18, 2011

Well, at least we aren't the only ones.

A couple of months ago, a thread was created on Reddit asking Anthony Bourdain to "do an AMA." AMA, as you may or may not know, is short for "Ask Me Anything," and is a type of Reddit thread where a famous or interesting Redditor creates a thread and allows other users to do a sort of Q&A in the comments. These are also sometimes called IAMA, which is short for "I am a _________. AMA. Popular AMAs have featured people ranging all the way from John Colbert and Ken Jennings to government whistleblowers and full-time sex slaves.

As a person who loves to read about all the little corners of the world that I don't get to visit in person, I'm a big fan of AMA threads, but was particularly intrigued when I read that Anthony Bourdain would be participating in one. I'm a food geek, you see, and Bourdain has always been my favorite food personality - probably because he's just as much writer as he is chef. 

Anyway, the Q&A video came out a couple of days ago, and Mr. Bourdain's answers seemed just as introspective, opinionated and entertaining as usual. And then he dropped this bomb on me:

I mock the Food Network, yet I work for Scripps Howard. I make fun of celebrity chefs. In fact I made a career out of making fun of Emeril, and yet here I am, part of the problem. I’m ambivalent about foodies and people who take pictures of food in restaurants, yet I’m one of the premier vendors of food porn.

Yes, I am aware of the contradictions. I experience mood swings of extreme happiness and excitement about the world followed by long hours of regret, uncertainty and self-loathing.

So is there an internal struggle? Yes. Yes there is.

And all of a sudden, I could finally put my finger on why a copywriter from Missouri could relate to a chef/TV host/author from Manhattan: We both hate ourselves for doing what we do. God damn it. Why does it always come back to this?

All creative whining aside, if you have thirty minutes to spare and enjoy food culture even a little, the full Q&A is worth a watch. Also, if you want to hear a nice Kansas City BBQ reference, just fast forward to 27:22.



July 07, 2011

AC #69 Now Available.

The Thrity Rooms To Hide In Addition.

John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It's a great Sunday afternoon chat with almost no cursing and only minorly bothersome mouth sounds.

Give it a listen won't you?

And stay tuned. 'Coming in August 2011: The American Copywriter Reboot.


Click to preview book


June 23, 2011

First Ever Barbie Ad -- A simpler time to be sure.

I love the jingle, I love the look of the thing, I love the fact that the big voice announcer-style is STILL with us. Saw it here.

June 01, 2011

Dirt Devil: Exorcised.

Great spot. Great homage. Great production. And gee whiz, did I get a -- wait for it -- product benefit in there? I think I did. Thanks to Mumaw for pointing it out.

May 20, 2011

Shots have been fired

Somebody has finally said what we've all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.









May 12, 2011

Your parental guilt trip of the day.

Oh, how many times have I given my own children "the finger." Thanks for the find Sir Ernie.

May 10, 2011

And I thought the ketchup packets at Chick-fil-a were cool.


Cool idea by DPZ Propaganda in Sao Paulo. Here's the Heinz Dip & Squeeze. Via Ads of The World.

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